Obsessed with customer centricity and simplifying the complex, it is intuitive and intentional, always pragmatic yet engaging and empathetic.According to a recent article in Forbes, as per data of ,“Buyers want to self-educate.” Rooted in the brand idea of ‘Making Work Matter’, the identity is captivating and simple.

We avoided the category’s obsession with juvenile trends and focused on its unique ability to deliver insight, purpose and power to developers and customers alike. Through a collaborative strategy phase we uncovered customer, competitor and industry insights, and DevRev’s unique position. Creating a category rather than being pigeonholed into one was paramount, as was the strong connection between product, marketing and the digital experience. In a saturated market, we needed to communicate the value, benefits and uses of this multifaceted platform with clarity and simplicity. Strategically, there were some problems to solve. DevRev had a strong vision of what it wanted to be, but needed help communicating that vision to a wide audience, from investors to prospective employees and new customers. With $50M USD in seed funding secured and a team of tech heavyweights on board, DevRev engaged Standard Projects to craft a strategy, story and design system that presents DevRev as the future it represents.

These are the most common typefaces in the database, but there are many more.Haas Inserat-Grotesk / Neue Aurora VIII (47).

Devrev seed funding